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Pure & Original Classico Chalk Based Paint

The Pure & Original paint product line is the new standard for chalk and mineral-based paints. Like other chalk based paint products, Classico is ideal for use on furniture, cabinets, walls and all kinds of DIY projects.

Here are a few important reasons that make Classico a superior paint:

(1) Coverage and Adherence

Classico adheres to almost any surface (wood, walls, metal, plastic, fabric, etc.) and requires NO sanding, NO stripping, and NO priming. It provides maximum coverage in a velvety, matte finish that is water-resistant. Coverage: 95-130 sf per liter (45-60 sf per pint)

** Note: For very slick or "plasticy" surfaces (such as laminate, melamine, IKEA or Pottery Barn furniture, lacquer finishes, etc.) we recommend using Wall Prim as a primer before painting. This would be the only exception to the "NO priming" rule. **

(2) Eco-Friendly

Classico is an environmentally-friendly product made with 100% natural pigments. It has no VOCs and is practically odorless. Our products encourage sustainability and help to give new life to worn or dated finishes.

(3) 169 Colors

Classico is available in all 169 of Pure & Original’s colors. These are rich, warm, earthy colors that enhance and enrich the surfaces they are applied to.

(4) No Waxing

Unlike other chalk based paint products, there is NO need to apply wax after painting! The finish is water-resistant and easy to clean.

(5) Inside or Outside

Classico can be used on both interior and exterior surfaces.

(6) Dry Time

 Dry time is generally 30 minutes to one (1) hour. A 4-hour dry time is recommended before repainting.

 

CLICK HERE to SHOP Classico Chalk Based Paint

 

CLICK HERE to see the official Classico Safety Data Sheet (MSDS).

CLICK HERE to see the official Classico Information Sheet.

 

 

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